Apr 15 2008

The Reviews are in…E=MC2 is a Hit!!!

< > Billboard writes: She's proclaimed emancipation before, but Mariah Carey's never sounded as free as she does on her 10th album. The usual hummable radio hip-hop and bold ballads are here, in pristine form. ("Bye Bye," a memorial for a lost loved one, is particularly effective.) But so are some coy surprises, like the irresistible "I'm That Chick" (which covertly samples "Off the Wall" for an early Michael Jackson disco bounce) and the Swizz Beatz-produced "O.O.C.," which is catchy enough to make that the vernacular's standard abbreviation for "out of control." Carey even digs deep and pulls up "Side Effects," a Scott Storch-produced, dark hip-hop track that follows a passive woman's descent into domestic abuse ("Sleeping with the enemy/ Aware that he was smothering every last part of me"). Capping it off with Bible-quoting, upright-piano gospel ("I Wish You Well"), Carey's made a pop album with equal parts levity and gravity.

Blender Magazine: Gives E=MC2 4 stars! On her best album, Mimi gives it rough and likes it rougher! E=MC² is Carey’s most-fun album and her best.

Entertainment Weekly gives E=MC2 an A- Winning Formula. Mariah Carey's E=MC2 adds up to an aural success, offering a smart mix of dance and drama.
Emancipation was the lucky strike that updated Carey's sound with bass-heavy flavor and reversed the downward spiral of her sales. Now, with E=MC2--another bold title--she's out to prove that her comeback was no fluke.
Of course, it's doubtful that Carey is a secret admirer of Einstein's theory of relativity, but one thing's for sure: The golden-throated diva has discovered a formula that works. Not unlike Emancipation, E=MC2 finds Carey stacking the deck with the hottest producers and guest artist in urban music (Jermaine Dupri, StarGate, T-Pain, Damian Marley, Young Jeezy). The result is a largely enjoyable mix of flirtatious club jams, midtempo love songs, and emotional ballads anchored by hip-hop beats that handsomely showcase the singer's powerful vocal chops.

NY Newsday writes Mariah Carey has a winning formula with 'E=MC2'!


On a like it, love it or leave it scale, this is a definite "love it" album.

E=MC2 is the record of the future. These days, the single is king. Sure, the songs are a part of a collection, but each song manages to stand on its own merits.

Besides the monetary advantage of a singles-packed album in today's market, the notion just might push Carey into the record books. The album's current single "Touch My Body," which went to No. 1 on the charts, was Carey's 18th career No. 1 hit - surpassing Elvis Presley's 17 No. 1s. With a collection that has 14 tracks, Carey could well surpass The Beatles' all-time high of 20 No. 1 hits.
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