Aug 10 2009

Mariah Joins Macy's Come Together Campaign

< > The nation will gather around the dinner table this fall and Come Together  for special moments with friends and family, while fighting the plight of domestic hunger. This September during Hunger Action Month, Macy's and Feeding America will launch "Come Together," an innovative awareness and fundraising campaign that aims to feed 10 million people suffering from hunger.

Celebrating the renaissance of cooking at home, Come Together will invite the public to rally around the cause and host special dinners in their homes, but will ask their guests to pledge a donation to Feeding America in lieu of the traditional host gift. In return, Macy’s will match these donations dollar-for-dollar until the total goal of 10 million meals is reached. To support the effort, Macy’s will launch a major awareness campaign that will include a new star-studded celebrity TV commercial, dinner parties hosted by world-renowned chefs from Macy’s Culinary Council at stores across the country, a national charity shopping day, World’s Largest Dinner Party; and a one-stop online destination at that will feature recipes, dinner party fashions, invitations, themes, music and other special content to create the perfect gathering.

The Come Together campaign will launch in mid-September with one of Macy's famous celebrity TV spots featuring the retailer's "star" designers. The commercial directed by Barry Sonnenfeld (Men in Black, The Addams Family) running in 30-second and 60-second spots, will feature an all-star cast including Mariah Carey, Jessica Simpson, Queen Latifah, Usher, Martha Stewart, Emeril Lagasse, Tommy Hilfiger and Donald Trump. A Spanish-language commercial will also feature TV star Carlos Ponce.

Find out more information about the campaign including how to get involved here.

Mariah: "It's great that Macy's is doing this because it's going to draw attention to the situation and hopefully other people will follow suit.”

Watch behind the scenes footage from the shooting of the new Macy’s commercial on ET Online.
This article is tagged to: News
(0)  Comments

News Archive